antral. is built on Answer Engineering: we don't sell presence in AI, we map, value, and control what AI tells your buyers about you. The Brand Visibility Score is how we measure it — seven pillars across three weighted bands, rolled into one number out of 100. Clear enough for a board meeting, specific enough to know exactly what to fix first.
This page documents the full methodology: the three bands and their weights, what each pillar measures, how it's scored, and what "good" looks like by category.
Get your free mini audit →The score is calculated from seven pillars, each scored 0–100 by our analysts, then grouped into three weighted bands. Discovery (40%) asks whether AI can find and recommend you. Integrity (25%) asks whether what it finds is accurate and sound. Conversion & Value (35%) asks whether that visibility becomes revenue. The gap between a high Discovery score and a low Value score is exactly where money leaks — and where the retainer earns its keep. Scores are recalibrated quarterly against a benchmark dataset of 100+ brands.
How often your brand appears, where it ranks, and how it's framed when high-intent buyers ask ChatGPT, Perplexity, and Gemini for recommendations in your category. Scored across 25+ standardised prompts — category, comparison, problem-solution, and branded queries — each run multiple times across sessions and geos.
Which sources AI actually cites when it talks about you — and how many of them you control. The killer finding in most audits: brands discover the answer engine is built on third-party and competitor-owned pages they have no influence over.
What AI says about you that is false, outdated, or competitor-favouring. Hallucinated claims, stale pricing or product info, and framing that quietly hands the decision to a rival. The fastest-approving spend we uncover, because the risk is concrete.
Domain authority, Core Web Vitals, rankings, crawlability, indexation, and schema — reframed as inputs to AI visibility. The web-wide authority signals AI training leans on start here.
Your position side-by-side against 3–5 named rivals, scored against our proprietary benchmark dataset. Shows exactly where competitors win the citations, share-of-voice, and authority that should be yours.
Whether your pages convert the pre-educated, high-intent visitor an AI answer sends you. This buyer arrives further down the funnel than a Google click — your page has to match that intent, not restart the pitch.
A rupee value on your AI visibility — and on the gap. The CFO pillar. We estimate first, with an honest range, then refine toward a true model as data accrues. It turns the audit from a marketing report into a business case.
Score bands based on our analysis of 40+ brands across D2C, FMCG, and e-commerce categories in India and SEA.
| Score Range | Rating | What It Means | Primary Implication |
|---|---|---|---|
| 80–100 | Dominant | Top-cited in category, strong SEO, converting well | Defend position, expand category queries |
| 65–79 | Competitive | Visible but gaps that competitors are exploiting | Fill 2–3 specific pillar gaps |
| 50–64 | Vulnerable | Ranking for some terms, invisible on AI, conversion leaks | AI citation and conversion quick wins first |
| 35–49 | Struggling | Low AI presence, SEO gaps, positioning unclear | Full 90-day roadmap required |
| 0–34 | Invisible | Not ranking, not cited, message not landing | Foundational rebuild across 3+ pillars |